Chris Russo, the league's senior vice president of new media and publishing, stated that the playoff content was a pilot that could lead to "a subscription program that includes elements such as video, audio, enhanced analysis and fantasy football" in the future.
In January 2003, the NFL announced a partnership with RealNetworks to serve as its streaming media partner, offering exclusive multimedia features during the playoffs via the company's RealOne SuperPass subscription service. In turn, Game Pass was merged with the NFL's in-market mobile streaming rights (formerly held by Verizon Media) in 2022 to form NFL+. Audio Pass and Game Rewind were merged to form NFL Game Pass in 2015. The service is an amalgamation of several streaming services previously offered by the NFL, including NFL Audio Pass (formerly NFL Field Pass)–which launched in 2003 in partnership with RealNetworks to stream radio broadcasts, and NFL Game Rewind.
The service's premium tier offers on-demand replays of NFL games, including alternate "All-22" and "Coaches Film" presentations. The service offers live-streaming of the radio broadcasts of all NFL games, streaming of the television broadcasts of in-market games on mobile devices, streaming of out-of-market preseason games, and library content from NFL Films and NFL Network. NFL+ (formerly NFL Game Pass) is an over-the-top subscription service operated by the National Football League (NFL) in the United States. American subscription sports streaming service NFL+
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